Guide to Creating Buyer Personas

Use this guide to research and create buyer personas so you can tailor your marketing to the right audience

It's important to establish buyer personas so you can segment your audience and create stronger marketing campaigns. 

Use this guide to learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company. The guide includes tips and tricks for:

• Asking the right questions during your persona interviews and surveys
• Formatting your persona research in a compelling way
• Presenting your new, finalized buyer personas to your company
• Using your buyer personas for segmentation, content mapping, and lead nurturing 

It also includes templates so you can quickly get started on putting together your own personas.

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