Growth-driven website design.

Put user experience and data at the forefront. Invest in the growth of your business with a smarter website redesign process and ongoing optimisation that delivers better results month on month.

Website Grader

Book A Call

A new playbook for the website redesign process.

Drive results faster using evolving business goals, real user data and UX design.

→ Growth-Driven Design focuses its attention on the website visitors.
→ A Growth-Driven Design website is monitored monthly and real visitor data and behaviour is analysed using analytics, heatmaps and more.
→ Performance improvements are planned, implemented and tested to drive better results.

Its not rocket science, just simple common sense.

HubSpot-Growth-Driven-Design-Agency-Certified-300 HubSpot-Growth-Driven-Design-Certified-300

Step 1 - Growth &
Website Strategy

3-4 Weeks

Develop a deep understanding of your audience and how your website can solve their problems along their journey

Step 2 - Launchpad
Website

60-90 Days

Quickly build a website that looks and performs better than the current one but is NOT the final product. It is the foundation on which you will continue to build and optimise.

Step 3 - Continuous
Improvement

14 Day Sprints

Using the live launch pad website and real user data collection and analytics, identify high-impact actions for growth.

Illustration of some components of website grader reports

Grade Your Website Instantly For Free

Grade your website in seconds and see how you score for key metrics like performance, mobile friendliness, SEO and security. Then learn how to improve it for free.

Get Started

01 - Website Strategy.

Drive momentum for your website launch by starting with a strategy with SMART goals. Develop an empathetic understanding of your audience's world that goes way beyond buyer personas and focus's on how the website can solve their problems along their journey.

Arrange A Call

Growth-driven-design-strategy-meeting-rectangular-v1

↓

Business &
Website Goals

Develop a clear understanding of the business objectives you aim to achieve through the website and how they align to business goals.

↓

Fundamental
Assumptions

Uncover the core components of the business and website. Once identified, validate any risky or unknown components.

↓

Jobs to be
Done

Understand the progress customers are trying to make in which they are “hiring” your product or service to help with.

↓

Customer Journey
Mapping

Develop a holistic view of your persona’s life and emotions as they make progress to their job to be done.

↓

Buyer
Personas

Create fictional representation of the ideal customers. Buyer personas help increase empathy, form a common language and help evaluate ideas.

↓

Website-Specific
Strategy

Develop creative, game-changing ideas to solve user challenges, bring them value, and hit business goals.

↓

Brainstorm
Wishlist

Develop creative, game-changing ideas to solve user challenges, bring them value, and hit business goals.

02 - Launchpad Website.

Quickly build a website that performs better than you have today but isn’t the finished product but a foundation for growth (similar to an MVP). Start collecting real-user data and make more informed decisions.

Growth-driven-design-launchpad-website-rectangular-v1

↓

Page Flows

Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs as well as SEO objectives. All based on the strategy.

↓

Rapid Content Prototypes

Content creation focuses on building out your page flows into a design-ready prototype. Content is written ahead of design to ensure the design sprint will run more smoothly and quickly.

↓

Design Sprint

The initial design is completed using content built from previous stage. The first look at the new design can be completed within a week. Feedback is collected quickly and we move to finalise the design.

↓

Development Sprint

Get the pages built in HubSpot, including linking, SEO data, browser testing, pagespeed testing, and launching. Heatmaps are turned on at this point to start collecting real visitor data.

↓

Page Migrations

The initial sprints are focused on 3-5 pages that will drive the biggest impact. Then the rest of the site pages will start migrating to the new site.

↓

Focus on Quality

Even though GDD is a fast process compared to traditional methods, we will ensure to provide user value and ensure all stakeholders are happy.

03 - Continuous Improvement.

A repeatable, agile process for the team to continuously collect real-user data, build high-impact items, and generate more and more momentum as you go.

Growth-driven-design-ongoing-optimisation-rectangular

↓

Plan

Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.

↓

Build

Run a hyper-focused, collaborative attack on implementing the high-impact action items as quickly as possible while maintaining quality work.

↓

Learn

A key part to optimization is reviewing experiments and analyzing data to extract learnings about your audience. Learning what works (and what doesn't work) will help inform the ideas generated in the planning step of your next sprint cycle.

↓

Transfer

Once we've learned about our audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc. Collaboration helps your growth team better understand how to adjust for peak performance.

Latest Website Insights.

11 Signs That You Need a Website Redesign

Why You Need to Make Blogging a Business Priority

5 Actionable SEO Tips To Increase Organic Traffic