Inbound Marketing Services

Create a buyer-centric website and tailored content experiences. Attract and acquire new customers while increasing retention rates and making existing customers your brand advocates.

 

guide to inbound campaigns

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Inbound strategies and execution to help you solve your unique growth challenges and achieve your business goals

Web Journey Flywheel Full - 2022 Jan

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What our clients say

 

"Digital Partner of record, we couldn’t have done it without them.  I would highly recommend Web Journey to anyone except our competitors."

Mia | CMO | Innovate | ICT Industry

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Start with an assessment

 

We offer free inbound digital marketing assessment services to review your existing website, marketing strategies, challenges, goals and results to date.  We will recommend how you can improve lead generation, build brand awareness, increase conversions, replace online advertising traffic with organic traffic etc.  

 

 

Areas we review in the inbound marketing assessments are as follows:

  • Website UX and performance
  • SEO
  • Current Marketing Offers and Campaigns
  • Landing Pages
  • Competitor Analysis
  • Social Media

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Strategy next

 

Once the marketing assessment is complete, we can work with you to create a formal inbound marketing strategy specific to your company goals and unique challenges.

Your inbound marketing strategy will include many tactics around your website, social media channels, content marketing, email marketing etc.  We work with you to determine where you will get the best results, what distribution channels will be most appropriate etc.

 

The key tactics we use as part of inbound engagements are

  • Website optimisation
  • SEO optimisation
  • Content Marketing
  • Social Media
  • Campaign execution
  • Email marketing
  • Marketing automation

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Marketing & sales automation

 

We use Hubspot for our own Inbound digital marketing efforts as its the leading marketing software.  It’s an all in one solution so you don’t have to try and keep track of a myriad of tools to automate, monitor and measure your marketing strategy.

 

We help you develop, automate and manage your marketing strategy.  We will ensure that you get the best return on your marketing investment.  This includes monthly or bi-weekly reporting and analytics so that we can review and tweak your strategy based on actual metrics to see what's working and what's not.

Businesses that blog generate 67% more leads than those who don’t.