Built on the HubSpot CMS, mmi's new website was launched as part of an integrated digital growth and GTM strategy.
Website user behaviour data and analytics now feed into a monthly website optimisation process (Growth Driven Design) to keep improving the user experience, lead generation, conversion rates and SEO.
We start by reviewing business goals, defining your buyers journey, reviewing your competition, audit your existing website, your content and your sales process.
When your gameplan is complete you know exactly what needs to be done month on month. We can implement or just support you with advice along the way.
Built on the HubSpot CMS, Integrity360 had many goals for the website to achieve. One of the key goals was that the new website had to be easy to update without technical skills.
Our modular theme was used and the team are now making changes and creating new pages every day.
The HubSpot CMS is our website platform of choice. It's built for marketers, easy to use, powerful for developers, and gives your customers a personalized, fast, secure experience.
On top of HubSpots drag and drop interface we apply a modular theme to make it even easier to maintain and update.
Sinead and her extended team have supported us across a multitude of projects and disciplines and have acted as an extension of our small marketing team to multiply out output and enhance our brand. The Web Journey team are very responsive, very knowledgeable and great for sharing advice wherever possible.
Jennifer | ex CMO | Integrity360 | Cyber Security Industry
Websites built to Business goals drive strategy, and your strategy drives Your website needs to align with your business goals. We review your business and marketing goals to ensure a tight integration exists between them and your website.
We map out your ideal clients, their pain points and their goals. Using this to determine the content needs to attract the right visitors.
At the outset of all website design projects, we set SMART goals and KPI’s so that we can measure the success of the project and monitor ongoing performance.
Your website needs to align with your overall marketing strategy. We review your business and marketing goals to ensure a tight integration exists between them and your website.
The customer journey and their experience is key when designing a website. We make sure content for each stage of your buyers journey is easy to find and include features like messaging so that they can start conversations easily.
"HubSpot customers with CMS Hub see an increase in inbound leads 3 months (219%), 6 months (395%), 9 months (462%), and 12 months (482%) after purchase."
Blog topics covering Inbound Marketing, Responsive Web Design, lead generation, UX, and SEO