HubSpot Automation

HubSpot automation that works as hard as your team does.

We design and build HubSpot workflows and AI agents that nurture leads, route deals and cut the manual work, so your team can focus on strategy and growth.

HubSpot Diamond Solutions Partner · Based in Dublin · Working with SMEs, scaleups and enterprise teams

01The problem

Automation shouldn’t be a tangle of workflows nobody wants to touch.

Most HubSpot portals have automation. Fewer have automation that’s documented, connected to the sales process and doing what it was built to do. We see the same problems again and again:

We fix that

We start with strategy, then build automation around how your business actually sells.

  1. Leads fall through the gaps between marketing and sales

  2. Nurture emails go out to the wrong people at the wrong time

  3. Workflows pile up, overlap and quietly break

  4. Reporting can’t show which automations drive revenue

  5. Your team spends hours on tasks a system should handle

02What we build in HubSpot

Automation built around how you sell.

Pick an area to see what we build, and how we build it.

Workflows built to last.

Workflows are the engine of marketing automation, and we build them to last.

Our partWe map the logic first, then build and document every workflow so your team understands it and can extend it.

Lead nurturing

Behaviour-triggered email journeys that move prospects towards a conversation.

Lead scoring and qualification

Surface the contacts who are actually ready to talk.

Lead routing and assignment

The right lead reaches the right rep, instantly.

Lifecycle and data management

Keep your CRM clean, consistent and trustworthy.

Sales and service automation

Tasks, notifications, deal updates and ticket handling.

Internal alerts and integrations

Slack, email and third-party tools kept in sync.

03Workflows or agents?

Often both.

Workflows handle the predictable, rules-based work. Agents handle the work that needs context and judgement. We help you use each where it fits.

Workflows

The predictable, rules-based work.

Workflows follow rules you define, so the same thing happens every time, without anyone having to remember.

  • Lead nurturing
  • Lead routing
  • Lifecycle and data management
AI agents

The work that needs context and judgement.

Agents use AI to handle tasks such as answering a support question or researching an account.

  • Support questions
  • Account research
  • Buying signals

Many teams use both together, so one automation can hand off to another.

04How we work

Plan, automate, optimise, scale.

[FILL IN typical timeline, e.g. audit in 2 weeks, standard build in 4 to 8 weeks.]

  1. 1 Step 1

    Plan

    We audit your portal, map your funnel and agree what to automate and why. Every build ties to a commercial outcome.

  2. 2 Step 2

    Automate

    We build and test the workflows, agents and integrations, and document them as we go.

  3. 3 Step 3

    Optimise

    We review performance, fix what isn’t working and refine based on real data.

  4. 4 Step 4

    Scale

    We expand automation across teams, brands and regions as you grow, with training so your team stays in control.

What stays with you:

  • Every workflow mapped and documented
  • Training so your team stays in control
  • Documentation and handover on every project
  • Automation tied to a commercial outcome
05Why Web Journey

Strategy first, built to be owned.

  1. Strategy first

    We ask what you’re trying to achieve before we touch a workflow.

  2. HubSpot specialists

    As a Diamond Solutions Partner, we work across Marketing, Sales, Service and Content Hub.

  3. Built to be owned

    Clear documentation and training, so you’re never dependent on us.

  4. Ready for AI

    We bring practical experience of Agent Hub and Agent Builder, not just the hype.

  5. Local and accessible

    Based in Dublin, working with teams across Ireland, the UK and beyond.

Proof point
[FILL IN: proof point, e.g. “Helped [Client] cut lead response time from X to Y” or a short testimonial with name and company]
06Who it’s for

Teams ready to automate properly.

01

SMEs

Ready to stop doing everything manually.

02

SaaS and tech scaleups

That need automation to keep pace with growth.

03

Enterprise teams

Managing complex portals, multiple brands or multiple regions.

07FAQ

Marketing automation FAQs

Which HubSpot subscription do I need for marketing automation?

The full workflow editor is available on Professional and Enterprise tiers. Starter includes only basic automation. We’ll recommend the right setup for your goals and budget.

Can you fix our existing workflows?

Yes. We start with an audit to find what’s broken, duplicated or redundant, then clean it up or rebuild it.

What’s the difference between a workflow and an AI agent?

Workflows follow rules you define. Agents use AI to handle tasks that need context and judgement, such as answering a support question or researching an account. Many teams use both together.

Is Agent Hub ready for us?

It depends on your data, processes and goals. We assess readiness and start with low-risk, high-value use cases.

How long does a project take?

It depends on scope. [FILL IN typical timelines, e.g. audit in 2 weeks, standard build in 4 to 8 weeks.]

Do you train our team?

Yes. Every project includes documentation and handover so your team can run and extend what we build.

Ready to put your marketing on autopilot, properly?

Book a free strategy call and we’ll show you where automation can save you time and win you more business.

A free strategy call with the Web Journey team in Dublin.