Your buyers now ask ChatGPT, Perplexity and Google’s AI Overviews before they visit a website. We make sure your business is in the answer.
Answer engine optimisation (AEO) structures your content, data and reputation so AI tools understand what you do, trust it, and cite you as a source. We measure it, connect it to HubSpot, and report it alongside the rest of your pipeline.
Who’s the best HubSpot partner in Ireland for a CRM migration?
AI answerSeveral partners handle HubSpot migrations. Your company is often recommended for structured, process-led projects.
Source 1 yourcompany.ie Source 3A search results page gave you ten chances to earn a click. An AI answer gives a buyer one response with a handful of sources, and many never click through. If your business isn’t one of those sources, you aren’t in the conversation at all.
This doesn’t replace SEO. AI tools still lean on well-structured, well-linked websites. But ranking well no longer guarantees you’re mentioned, and the businesses that adapt early are the ones AI learns to recommend.
Answer engine optimisation is the work of making your business easy for AI tools to find, understand and cite. It covers the questions your buyers ask, the way your content answers them, the structured data behind your pages, and what the rest of the web says about you.
Aims to rank a page for a keyword. Success is a position on the results page and a click to your site.
Aims to be the source an AI tool trusts for a question. Success is being named and cited in the answer, whether or not the buyer clicks.
There’s no single ranking factor. These five signals come up again and again in which sources AI tools choose.
Pages that answer a real question directly, in the first lines, in plain language.
Headings, lists, tables and FAQ sections that make each answer easy to lift out.
Schema markup that tells machines who you are, what you offer and where.
The same name, services and facts across your site, profiles and directories.
Reviews, partner listings, press and mentions that confirm what you say about yourself.
Each engagement is scoped from the audit. Most clients start with the audit and the pages that matter most, then build out.
We test the questions your buyers ask across the main AI tools and record where you’re cited, mentioned or missing, and who appears instead.
We map the real questions buyers ask at each stage, from sales calls, support tickets, HubSpot data and search, and group them into topics.
We rewrite and restructure key pages so each one answers its question directly, with clear headings, summaries and FAQ sections.
Organisation, service, FAQ and article schema, crawl access for AI tools, and the technical basics in HubSpot CMS.
We align your business details across profiles, directories and partner listings, and build the third-party mentions AI tools rely on.
Monthly tracking of your share of AI answers, AI referral traffic in HubSpot, and the contacts and deals it brings in.
AEO is easy to talk about and hard to measure. We track a fixed set of buyer questions across the main AI tools, record whether you’re cited, mentioned or absent, and see which competitors appear in your place.
Alongside it, we set up HubSpot to report AI referral traffic and the contacts and deals it produces, so you can see what being in the answer is worth.
| Buyer question | ChatGPT | Perplexity | AI Overviews | Gemini | Present |
|---|---|---|---|---|---|
| Best HubSpot partner in Ireland | Cited | Cited | Mentioned | Not present | 3 of 4 |
| How to migrate from Salesforce to HubSpot | Mentioned | Cited | Not present | Not present | 2 of 4 |
| HubSpot onboarding cost | Not present | Not present | Not present | Not present | 0 of 4 |
| Is a HubSpot audit worth it? | Cited | Mentioned | Cited | Mentioned | 4 of 4 |
| HubSpot vs Pipedrive for B2B | Not present | Mentioned | Not present | Not present | 1 of 4 |
First results usually show within the first few months. AI tools update at different speeds, so we report progress monthly rather than promise a date.
We test your buyer questions across AI tools, review your site, schema and profiles, and benchmark you against competitors.
You get a prioritised plan: the questions to win, the pages to fix or create, and the technical and citation work behind them.
We restructure priority pages, add schema, fix technical gaps and align your profiles and listings.
We re-run the visibility report, report AI traffic and deals in HubSpot, and move on to the next set of questions.
Three ways in. Most businesses start with the free check, then decide whether the audit is worth it.
We test ten of your buyer questions across the main AI tools and show you where you appear, and who appears instead.
The full audit and a prioritised plan you can act on with us, in-house or with another partner.
Monthly optimisation, citation building and reporting, tied to your HubSpot pipeline.
Yes, but they overlap. SEO aims to rank a page for a keyword. AEO aims to have AI tools cite your business when they answer a question. Good SEO foundations help AEO, but they don’t guarantee you’re mentioned in AI answers.
ChatGPT, Perplexity, Google AI Overviews and Gemini as standard, plus Microsoft Copilot where it matters to your buyers. We agree the list during the audit.
Some changes, such as structured data and page fixes, can be picked up within weeks. Others, such as third-party mentions, take months. We track progress monthly so you can see what’s moving.
No one can. AI tools decide their own sources and change how they work often. What we can do is improve the signals they rely on, and measure the result honestly.
No, but it helps. On HubSpot CMS we can make the technical changes directly, and in HubSpot we can report AI referral traffic and the contacts and deals it brings in.
Where there’s a gap, yes. Most of the early work is restructuring pages you already have so they answer buyer questions clearly. New content comes in once the priority pages are fixed.
Get a free AI visibility check. We’ll test ten of your buyer questions across the main AI tools and show you where you appear, where you don’t, and who’s being recommended instead.
No obligation. You’ll get the results whether or not you work with us.
